Stories are all around us, be it in oral or written form. Some entertain, some educate, some explain and many transmit our feelings, beliefs and values. Every day, every year, every meal, holiday, encounter, memory… tells a story. We think in narratives all day long, making up stories in our heads for every action and conversation. It’s how we understand the world.
Telling stories is nothing new, we’ve been doing it since ancient times and the power of a story is undeniable, but what makes stories so engaging?